Founder and Creative Director of HerraizSoto&Co, OmmWriter and NoteGraphy.
Jury member of industry awards, like Cannes Lions, Clio Awards, One Show, New York Festival. Occasional teacher and speaker on branding, innovation and creativity in cities like Shanghai, New York, Portland, Santiago de Chile, Lima, Montevideo, Berlin or Sao Paulo.
HerraizSoto&Co, an agency with digital DNA, was founded in 1998. Its job is to bring brands and consumers together through experiences and content of value.