Online Master in Brand Strategy

Basic info
Start date
November 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
5
Methodology
Online / Onlive
Leadership
Storm Wiggett
Specialisation in:
Artificial Intelligence
Admission requirements
Knowledge of Graphic Design and Softwares

Introduction to the master

A logo is rarely the hardest part of building a brand, the hardest part is everything that has to stay consistent once the logo already exists: tone, colour, packaging, stationery, every touchpoint a customer sees. 

 

The Online Master in Brand Strategy trains professionals who master the full brand development process, with a focus on:

 

Typography, colour and craft: the visual foundations behind a distinctive brand.

 

Logo design and brand guides: building a coherent, scalable visual identity.

 

Brand stationery and packaging design: extending identity across physical touchpoints.

 

Brand evolution and strategic rebranding: adapting an existing brand without losing its equity.

 

The programme integrates Artificial Intelligence through dedicated masterclasses and workshops, with the most up-to-date tools and resources guided by expert professionals in the field.

To whom it is addressed

  • Anyone in design and marketing wanting to upskill and develop critical theoretical and practical knowledge.

  • Graphic designers wanting to advance their careers to the level of Creative Director and Brand Director.

  • Professionals wanting to become Brand Strategists or acquire advanced knowledge of brand design.

  • Marketers, Aspiring Brand Managers and Art Directors wishing to evolve their strategic, brand and graphic design skills.

  • Professionals from marketing studios, agencies, design studios, or freelancers wanting to specialise in branding, strategy, graphic, print, or packaging design.

  • Anyone with basic software and design knowledge wanting to improve their conceptualisation, strategic thinking, formalisation, and execution process.

  • Individuals from other design professions with an interest in building and managing personal or corporate brands.

Objectives

Brand Strategy

Develop brand strategies aligned with business goals, resonating with target audiences, gaining necessary skills and knowledge.

Brand Management and Marketing

Learn the principles of brand management: brand positioning, brand architecture, brand story, and brand extension strategies.

Research and Analysis

Learn how to conduct ethically sound research and analyse data to inform brand design decisions and strategies.

Brand Identity and Design

Learn the core elements of brand identity and brand perception including logos, colours, typography, and imagery.

Creative Thinking and Innovation

Enhance critical thinking with creative problem-solving, innovating brand design and communication approaches.

Visual Communication Skills

Develop skills in visual communication, graphic design, typography, layout, to create compelling brand assets.

Presentation Skills

Learn how to confidently present and launch your brand across a range of media.

Study plan

The Online Master in Brand Strategy lasts 12 months and is made up of a total of 13 courses grouped into 5 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Storm Wiggett

Module 1
Brand History, Psychology and Behavioural Science
Courses
ECTS
  • Welcome to the Master
  • Brand History, Psychology and Behavioural Science of Brands
    3
  • AI Integration: Module 01
Module 2
The Science and Art of Brand Engineering
Courses
ECTS
  • Concepts of Branding, Brand Management and Brand Codes
    3
  • Research Principles and Process
    3
  • Brand Positioning & Name Generation
    3
  • Storytelling
    3
  • AI Integration: Module 02
Module 3
The Art of Creative Disciplines in Brand Design
Courses
ECTS
  • Mastering Typography, Colour, Craft and Distinction
    6
  • The Art of Illustration
    6
  • Logo Design and Versatile Logo Toolbox Creation
    3
  • Brand Guides - A Visual Roadmap
    1
  • Mastering Brand Packaging Design
    6
  • Strategic, Big Picture Brand Design
    6
  • Integrating AI into Creatives Disciplines
    3
Module 4
Mastering Presentation Skills and Launching a Brand Successfully
Courses
ECTS
  • Mastering Presentation Skills and Launching a Brand Successfully
    3
Module 5
Master’s Final Project
Courses
ECTS
  • Creating, Implementing and Launching a Brand
    11
Module 6
Elective Module - Specialisation in Creative AI: from Prompt to Project
Courses
ECTS
  • Introduction to Artificial Intelligence
  • AI for Visual Creation
  • AI for Writing and Narrative
  • AI for Audiovisual Content
  • Specialisation Project
Leadership
Storm Wiggett

Storm is a specialist packaging designer turned solopreneur with 16 years of experience crafting knock-out designs for some of the biggest global FMCG and CPG brands. Her studio, Ginger Storm, delivers big-agency execution with small-studio precision, garnering awards and global features. Her strategic designs secured vital retail shelf space for 60+ brands. She imparts real-world industry expertise as a lecturer, inspiring creativity and strategic thinking in future graphic design leaders.

Career opportunities

  • Brand Strategist, Brand Manager, Brand Director

  • Graphic Designer, Creative Director

  • Packaging Designer

  • Brand Designer

  • Art Director, Naming Specialist and Brand Strategist

Additional Resources

Student Opinions
Marina Díaz
web Instagram

This Master’s gave me the freedom to be creative and produce better work, while learning from top-notch lecturers alongside a talented group of people. I feel like I’ve truly grown as a professional, improved my skills, and deepened my knowledge.

Victoria Reichinger

The Master in Brand Strategy at LABASAD pushed me to grow both creatively and professionally. The instructors brought real industry experience, the learning was hands-on and practical, and the diversity of people in the course made the experience especially enriching.

Amber Bauwens
Instagram

I truly enjoyed the Master’s program because it gave me a much deeper understanding of the thinking behind graphic design practice. The program has strengthened both my creative and strategic approach to design, and I feel much more confident as a designer because of it.

FAQs

What is the focus of this Master?

This program focuses on the strategic side of branding: from brand positioning and architecture to storytelling and managing the brand’s reputation in various markets.

Does the program include Artificial Intelligence?

Yes, it includes a specific module on Generative AI for Brand Strategists, focusing on how to use AI for market research, trend analysis, and strategic development.

What are the admission requirements?

Applicants must submit their CV and a portfolio (or a selection of projects). The Program Director will review these to confirm if the candidate’s profile fits the Master’s level.

What degree do I receive upon completion?

Students receive LABASAD’s proprietary Master’s Degree.

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

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Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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