Online Master in Creative Business Management

Basic info
Start date
October 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
1
Methodology
Online / Onlive
Proprietary title

LABASAD

Leadership
Vincent G. Guignard
Admission requirements
Professional experience in a creative field.

Introduction to the master

In this program, you will learn the key managerial skills needed to successfully run a creative business. This course provides a solid foundation in business administration, people management, finance, and marketing within the context of the creative industries.

You will gain the tools to overcome the challenges facing the creative sector and develop the skills required to transition from a creative perspective to a managerial one. Through first-hand knowledge, industry insights, and practical advice from business owners, corporate executives, and multidisciplinary experts, you will learn how to better organize, lead, and grow your creative business, department, or team.

To whom it is addressed

  • Creatives who would like to move into management positions within an agency or the creative department of an organization.

  • Creative professionals with managerial responsibilities who wish to strengthen and broaden their knowledge and practice.

  • Solo entrepreneurs in creative sectors, looking to build a team around them and grow their activities.

  • Small agency owners, seeking to develop new leadership skills to optimize their organization and expand their operation.

Objectives

Creative business foundation

Acquire a solid foundation of knowledge and practical tools in creative business management to become one of tomorrow’s leaders in the sector.

Leadership & teams

Develop your leadership skills and learn how to build, lead, and motivate a team so it becomes a key driver of growth.

Marketing, sales & negotiation

Become a stronger business professional by learning how to better position and value creative work through new skills in marketing, business acquisition, and negotiation.

Organization, technology & AI

Improve your management skills by embracing new organizational approaches and integrating technology and AI into daily workflows.

Law, ethics & sustainability

Develop an understanding of your economic environment in terms of legislation, intellectual property, business ethics, corporate social responsibility, and sustainability issues.

Strategic vision & entrepreneurship

Broaden and deepen your strategic vision as a creative entrepreneur through the insights and personalized coaching of recognized managers and field experts.

Study plan

The Online Master in Creative Business Management lasts 12 months and is made up of a total of 12 courses grouped into 5 modules.

Module 1
Context, business models and strategic management
Courses
ECTS
  • Welcome to the Master
  • Economic Context, Trends & Business Ethics
    3
  • Business Models, Growth & Strategic Management
    3
Module 2
Financial management, operations & AI
Courses
ECTS
  • Finance, Accounting & Performance Control
    6
  • Project Management, Agile Processes & AI
    5
  • Legal Fundamentals & AI Regulations
    3
Module 3
Leadership & Team Development
Courses
ECTS
  • Leadership, Self-Knowledge & Talent Recruitment
    5
  • Collaboration, People Management & Evolving Work Practices
    6
Module 4
Marketing, Communication & Business Development
Courses
ECTS
  • Marketing Strategy & Positioning
    3
  • Communication, Content & Promotion
    6
  • Sales, Business Development & Client Acquisition
    6
  • Client Psychology, Negotiation & Presentation Skills
    5
Module 5
Final Project
Courses
ECTS
  • Final Project
    9
Leadership
Vincent G. Guignard

Vincent G. Guignard is a Swiss designer who studied Product and Industrial Design before pursuing Marketing at UC Berkeley. In 2012, he joined his brother to lead ARD, the independent design studio founded by their father in 1987. Based in Vevey, Zürich and London, ARD specializes in branding and packaging for the FMCG sector, combining strategic and creative expertise for global brands and innovative start-ups.

Vincent is a Board Member of the European Brand & Packaging Design Association and regularly serves as a jury member for international design competitions. ARD has received numerous awards and is recognized as one of Europe’s leading agencies in branding and packaging.

Career opportunities

  • Operations or Managing Director in a Creative Business

  • Chief Creative Officer (CCO)

  • Creative Director with Managerial Responsibilities

  • Head of Design in-house

  • Account Director in the Creative Industry

  • Business Development Manager in a Creative Business

  • Creative Business Consultant

  • Entrepreneurs in the Creative Industries

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

Hemos recibido tu solicitud

Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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