A Brand Strategy Masterclass. What makes a brand — old or new — successful and sustainable? This masterclass takes you through the psychology and behavioural science that actually drives choice, how to define your audience, and build a positioning and brand strategy they’ll buy into — then translate that strategy into distinctive design that sticks. We’ll explore real brands that got it right, and real ones that didn’t, and look at how AI’s flood of generic output makes original craft, critical thinking, and creativity more valuable than ever.
This masterclass will be led by Storm Wiggett, a packaging designer and founder of Ginger Storm with 16 years of experience driving shelf success for 60+ global FMCG brands, and Haldon Burns, a creative strategist and copywriter with over 30 years of experience shaping brand identities and campaigns for powerhouses like Spotify, Red Bull, and Aston Martin. Together, they combine strategic design precision with conceptual storytelling to transform complex ideas into high-impact brand experiences.