Online Master in Creative Business Management

Introduction to the master

Leading a creative business requires much more than developing outstanding projects. Today, studios, agencies, and consultancies need professionals capable of combining strategy, leadership, and business acumen to build sustainable, competitive organizations prepared to adapt to an ever-changing market. Technology and Artificial Intelligence accelerate processes, but strategic decisions continue to drive the growth of every creative business.

The Online Master in Creative Business Management at LABASAD is designed to train leaders capable of managing creative businesses from a strategic and entrepreneurial perspective.

Throughout the program, you will explore key areas such as:

Business strategy and models: positioning, value proposition, and business growth.

Sales management: customer experience, consultative selling, and business development.

Leadership and team management: talent management, negotiation, and organizational culture.

Financial and operational management: profitability, decision-making, and process optimization in the creative industries.

To whom it is addressed

Creatives who would like to move into management positions within an agency or the creative department of an organization.
Creative professionals with managerial responsibilities who wish to strengthen and broaden their knowledge and practice.
Solo entrepreneurs in creative sectors, looking to build a team around them and grow their activities.
Small agency owners, seeking to develop new leadership skills to optimize their organization and expand their operation.

Objectives

Creative business foundation

Acquire a solid foundation of knowledge and practical tools in creative business management to become one of tomorrow’s leaders in the sector.

Leadership & teams

Develop your leadership skills and learn how to build, lead, and motivate a team so it becomes a key driver of growth.

Marketing, sales & negotiation

Become a stronger business professional by learning how to better position and value creative work through new skills in marketing, business acquisition, and negotiation.

Organization, technology & AI

Improve your management skills by embracing new organizational approaches and integrating technology and AI into daily workflows.

Law, ethics & sustainability

Develop an understanding of your economic environment in terms of legislation, intellectual property, business ethics, corporate social responsibility, and sustainability issues.

Strategic vision & entrepreneurship

Broaden and deepen your strategic vision as a creative entrepreneur through the insights and personalized coaching of recognized managers and field experts.

Study plan

The Online Master in Creative Business Management lasts 12 months and is made up of a total of 12 courses grouped into 5 modules.

Module 1

Context, business models and strategic management

Courses

ECTS

Welcome to the Master
Economic Context, Trends & Business Ethics

3
Business Models, Growth & Strategic Management

3

Module 2

Financial management, operations & AI

Courses

ECTS

Finance, Accounting & Performance Control

6
Project Management, Agile Processes & AI

5
Legal Fundamentals & AI Regulations

3

Module 3

Leadership & Team Development

Courses

ECTS

Leadership, Self-Knowledge & Talent Recruitment

5
Collaboration, People Management & Evolving Work Practices

6

Module 4

Marketing, Communication & Business Development

Courses

ECTS

Marketing Strategy & Positioning

3
Communication, Content & Promotion

6
Sales, Business Development & Client Acquisition

6
Client Psychology, Negotiation & Presentation Skills

5

Module 5

Final Project

Courses

ECTS

Final Project

9

Leadership

Vincent G. Guignard

Vincent G. Guignard is a Swiss designer who studied Product and Industrial Design before pursuing Marketing at UC Berkeley. In 2012, he joined his brother to lead ARD, the independent design studio founded by their father in 1987. Based in Vevey, Zürich and London, ARD specializes in branding and packaging for the FMCG sector, combining strategic and creative expertise for global brands and innovative start-ups.

Vincent is a Board Member of the European Brand & Packaging Design Association and regularly serves as a jury member for international design competitions. ARD has received numerous awards and is recognized as one of Europe’s leading agencies in branding and packaging.

Career opportunities

Operations or Managing Director in a Creative Business
Chief Creative Officer (CCO)
Creative Director with Managerial Responsibilities
Head of Design in-house
Account Director in the Creative Industry
Business Development Manager in a Creative Business
Creative Business Consultant
Entrepreneurs in the Creative Industries

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods

At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:

Pay in full

(with a discount in addition to the 4% discount)

Installments

(0% interest)

Request information

Introduction to the master

To whom it is addressed

Objectives

Creative business foundation

Leadership & teams

Marketing, sales & negotiation

Organization, technology & AI

Law, ethics & sustainability

Strategic vision & entrepreneurship

Study plan

Career opportunities

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