Online Master in Creative Direction

Basic info
Start date
October 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
5
Methodology
Online / Onlive
Leadership
Marco Ontano
Specialisation in:
Artificial Intelligence
Admission requirements
Knowledge of graphic design software is recommended

Introduction to the master

Being a creative director isn’t about having the best idea; it’s about knowing how to pull the best idea of any creative area out of an entire team, even under client pressure and tight deadlines. It is as much a leadership role as it is a creative one, combining both strategic and managerial skills.

 

This Online Master in Creative Direction in Communication and Artificial Intelligence trains professionals to lead the creative process from start to finish, focusing on:

 

Creative Team Leadership and Management: Team dynamics, conflict resolution, and high-impact communication.

 

Brand Strategy and Building: Developing ideas that connect brands and people in a meaningful way.

 

Storytelling and Transmedia Narrative: Crafting stories and ad campaigns that perform across any format.

 

Generative Artificial Intelligence (AI) is incorporated through integrated workshops in every module, applied to strategy, art direction, and audiovisual production as a real-world tool for the creative direction process.

To whom it is addressed

  • Aspiring Creative Directors eager to develop the necessary skills for today's professional landscape.

  • Professionals in creative sectors looking to either change careers, upgrade their job title or broaden their knowledge in the industry.

  • Individuals interested in exploring various creative paths to determine which areas of the industry most appeal to them from a team leader perspective.

  • Professionals in the creative industry who are eager to develop AI knowledge to support their work.

Objectives

Core Skills

Learn and develop the fundamental skills required to become a successful Creative Director in today's dynamic industry.

Advanced Storytelling

Explore all aspects of creative communication and discover new ways to challenge yourself and your team through brainstorming, collaborations, and combining different talents and competences.

Industry Insights

Learn how to get the best out of your ideas and how to inspire your team and your clients using creativity as a bridge that links conceptual thinking with concrete solutions.

Portfolio Development

Build a diverse portfolio of work across different creative areas.

Creative Thinking

Learn the importance of conceptual thinking, visual storytelling, and strategic problem-solving in contemporary creative territories.

Interdisciplinary Collaboration

Gain first-hand knowledge from industry professionals actively shaping today's creative landscape.

Mastering Your Own and Others' Creative Voices

Develop your unique creative voice and identify areas of the creative industry that interest you.

Career Readiness

Prepare yourself to enter the contemporary creative industries through engaging in relevant projects, leading creative presentations, developing practical skills, and participating in informative lectures.

Study Plan

The Online Master in Creative Direction lasts 12 months and is made up of a total of 15 courses grouped into 4 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Marco Ontano.

Module 1
Creativity, Communication and Collaboration
Courses
ECTS
  • Welcome to the Master
  • Understanding Creative Design and Visual communication
    3
  • Idea Generators
    3
  • Strategic Thinking
    3
  • AI Insight for Module 1
Module 2
How to tell & sell a Story
Courses
ECTS
  • Creative Writing and Creative Concepts
    4
  • Treatment and Tone of Voice
    3
  • Typography and Illustration
    3
  • Photography and Moodboard
    3
  • Audiovisual media, UX/UI and AI Applications
    4
Module 3
The Human Factor
Courses
ECTS
  • Brand Building
    4
  • Case Studies and Sustainable Creativity
    4
  • Creative Presentations and Understanding the brief
    3
  • Team Leading and Client Management
    3
  • Networking. Professional Practice and Constructive Feedback
    4
  • AI Insight for Module 3
Module 4
Ready steady go
Courses
ECTS
  • Portfolio Development
    4
  • Final Project
    12
  • AI Insight for Module 4
Module 5
Elective Module - Specialisation in Creative AI: from Prompt to Project
Courses
ECTS
  • Introduction to Artificial Intelligence
  • AI for Visual Creation
  • AI for Writing and Narrative
  • AI for Audiovisual Content
  • Specialisation Project
Leadership
Marco Ontano

Marco Ontano is both a conceptual and hands-on hybrid Design and Creative Director. After working for over 15 years for some of the most prestigious agencies all over Europe and for some of the biggest brands worldwide, he started freelancing to embrace the freedom of chasing new challenges and different kinds of projects. He loves arts, music, photography, typography, and always keeps an open eye on all sorts of technology innovations and visual trends. He combines his career with teaching in Turin, London and Barcelona, where he’s currently based. His main professional values are reliability, curiosity, empathy and staying playful — working in the creative industry can get very stressful if we don’t keep in mind how lucky we are and how beautiful our job can be.

Career opportunities

  • Advertising agencies and graphic design studios

  • In-house Brands Creative departments

  • Creative departments in magazines, publishing houses and music labels

  • Fashion brands

  • Marketing, Digital Marketing and Branding departments

  • Museums and Arts creative departments

  • Freelance professionals, entrepreneurs, new companies and startups

Additional Resources

FAQs

What subjects are covered in the study plan?

The curriculum is divided into 4 modules covering areas such as creative writing, branding, typography, photography, team leadership, and portfolio development.

Does the program include training in Artificial Intelligence?

Yes, the Master explores effective and up-to-date AI tools at every stage to enhance the creative process.

What are the admission requirements?

While no specific degree is listed, basics of graphic design and visual communication are recommended. Applicants must submit their CV and portfolio for evaluation by the Program Director.

What degree is awarded upon completion?

Students receive LABASAD’s proprietary Master’s Degree.

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the Master’s programme; students who take the AI Specialisation Module will add the Artificial Intelligence specialisation to their Master’s degree.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

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Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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