I am a Graphic Designer from Belgium. Throughout my career I worked as a Graphic Designer, Art Director and Design/Creative Director for established agencies in Belgium, leading teams and projects across the disciplines of brand identity and communication design. I have worked on large-scale branding programmes for destinations, corporations and organizations. My work has received numerous awards from Rebrand100, Design from the Best, Transform Awards,… . In 2018 I founded Studio WillemsPeeters (branding and design) and also teach Graphic Design at the Arteveldehogeschool in Ghent. In 2023 I founded ‘School of Branding’ as a new school program where designers can further specialize in all aspects of visual branding. Next to this, I’m also illustrator of some obscure childrens books.