Joakim Borgström
Creative leader. Entrepreneur. Builder.
Joakim “JAB” Borgström is a creative leader, AI founder and entrepreneur. Formerly Global Chief Creative Officer at BBH, he has also held senior roles at Wieden+Kennedy and Goodby Silverstein & Partners. Creator of global campaigns for brands including Absolut, Nike, IKEA, Coca-Cola, Google, Samsung, Audi, EA Sports and Chevrolet. Cannes Lions Grand Prix winner and leader of teams behind hundreds of international awards. Today he combines creative thinking, technology and AI to invent and build new kinds of brand experiences, products and prototypes.