Sergio is a digital product designer with over a decade of experience in e-commerce and online services. He has honed his skills as a UI designer for several agencies and in recent years, has focused on introducing quantitative and qualitative user research into his process. Sergio leverages human-centered design methods to improve the user experience and boost business metrics. Currently he is Senior Product Designer at the energy transition company Holaluz. Previously, he has served as UX Lead at Daba Nespresso Spain.