Online Master in Generative Artificial Intelligence for Creatives

Basic info
Start date
October 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
5
Methodology
Online / Onlive
Proprietary title

LABASAD

Leadership
Admission requirements
Creative background and design tools

Introduction to the master

AI is revolutionizing creative industries, requiring professionals to go beyond software operation. The Online Master in Generative AI for Creatives bridges this gap, blending technical proficiency with critical thinking and cultural context.

The program is structured in two key stages:

 

Foundations: Students explore the history, ethics, and logic of AI—including GANs, prompting, and machine learning—to build an informed, critical perspective on the technology’s societal impact.

 

Practical Application: Participants experiment with both proprietary and open-source workflows. This hands-on phase covers image generation, storytelling, branding, and audiovisual production.

 

Rather than a mere software course, this Master’s degree focuses on strategic intention. Students learn to navigate rapidly evolving systems, combining tools to enhance their creative practice. Graduates emerge as visionary professionals ready to integrate AI meaningfully, critically, and imaginatively into contemporary design and production.

To whom it is addressed

  • Graphic Designers & Digital Artists. Professionals looking to integrate AI into their design process, from generating visuals to automating repetitive tasks and enhancing creativity.

  • Motion Designers & Multimedia Creators. Creatives working in animation, video editing, and interactive media who want to explore AI-generated motion graphics, video synthesis, and AI-driven sound design.

  • Filmmakers & Video Production Professionals. Directors, producers, and editors aiming to integrate AI at every stage of the filmmaking process: from scriptwriting and storyboarding to real-time VFX and intelligent editing tools.

  • Branding Professionals. Experts in advertising, branding, and social media content creation who want to use AI to automate campaign assets, generate personalized visuals, and optimize design workflows.

Objectives

Develop Advanced Prompting & Automation Skills

Teach effective prompt engineering, iterative refinement, and automation strategies to help designers generate high-quality, AI-enhanced visuals, animations, and branding assets.

Master AI-Powered Design Tools & Techniques

Equip students with hands-on expertise in AI-driven tools like Midjourney, DALL·E, Photoshop AI, and Runway to enhance creativity and streamline design workflows.

Expand Creative Possibilities Across Multimedia

Enable students to integrate AI into diverse creative fields, including graphic design, motion graphics, and sound design, fostering innovative multimedia applications.

Understand AI Fundamentals, Ethics & Impact

Gain a strong foundation in AI principles while exploring ethical considerations, societal effects, and the broader impact of AI-driven tools. Emphasize fairness, responsible usage, and their role in creative practices.

Prepare for Future Careers in AI-Driven Design

Provide industry-relevant knowledge and hands-on experience to help designers future-proof their careers, positioning them for roles in AI-powered creative industries, agencies, and tech-driven companies.

Study plan

The Online Master in Generative Artificial Intelligence for Creatives lasts 12 months and is made up of a total of 13 courses grouped into 5 modules.

Module 1
Foundations of AI & Machine Learning in creative fields
Courses
ECTS
  • Welcome to the Master
  • Historical Background: The Evolution of AI in Creativity
    3
  • Introduction to Generative AI & Machine Learning
    3
Module 2
State-of-the-art. AI written tools Trends & Storytelling
Courses
ECTS
  • Current Artists, Trends & Aesthetics
    3
  • Text Prompting & Advanced AI Techniques
    6
  • Storytelling, Concepts & Narratives
    4
  • Integrate AI into Creative Workflows
    4
Module 3
Closed-source AI tools for visual & sound creativity
Courses
ECTS
  • Generative AI for Imagery & Visual Design
    6
  • Generative AI for Video & Animation
    6
  • Generative AI for Sound & Music
    3
  • Masterclass: IA Character Design
Module 4
Open-source visual AI tools for creatives
Courses
ECTS
  • Open-Source Generative AI Overview
    3
  • Open-Source large language models
    3
  • Open-Source Image generation, including fine-tuning and guidance
    7
  • Masterclass
Module 5
Final Project & Career Development
Courses
ECTS
  • Final AI-Enhanced Design Project & Career Strategy
    9
Leadership

Career opportunities

  • Creative Agencies & Design Studios. AI driving creative designer, art director and copywriter.

  • Entertainment Studios & Music Production: AI-Assisted Concept Artist Storyboard Designer, or Virtual Production Specialist.

  • Media & Publishing Companies: Content creator for digital and print media.

  • Independent & Freelance Careers: AI-Generated Art Entrepreneur, Freelance AI Creative Consultant.

  • Education: AI & Creativity Educator in art schools and innovation programs. AI Tools Trainer for creative professionals

  • AI skills to enhance existing careers in graphic design, visual arts, architecture, advertising, and interactive media

Additional Resources

Students' Projects
Angelika Grossmann
Student Opinions
Angelika Grossmann
Website LinkedIn

The Master’s program has changed the way I approach creativity and technology. Finding my way into AI was not always easy; it came with a lot of experimentation, frustration, discovery and learning by doing. But through worldbuilding, an opera project and film work, I began to understand how generative AI could become part of my own artistic language.

FAQs

What AI tools and techniques will I learn?

The study plan covers commercial tools like Midjourney, DALL·E, and Adobe Firefly, as well as open-source models like Stable Diffusion and Large Language Models (LLMs).

 

Does the program cover sound and video?

Yes, there are specific modules for Generative AI for Video & Animation and Generative AI for Sound & Music.

What are the admission requirements?

No previous university degree is required. However, a creative background and familiarity with design tools are recommended. Applicants must submit a CV and portfolio for evaluation.

What degree is awarded upon completion?

Students receive LABASAD’s proprietary Master’s Degree.

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

Hemos recibido tu solicitud

Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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