Online Master in Generative Artificial Intelligence for Creatives

Introduction to the master

AI is revolutionizing creative industries, requiring professionals to go beyond software operation. The Online Master in Generative AI for Creatives bridges this gap, blending technical proficiency with critical thinking and cultural context.

The program is structured in two key stages:

1.Foundations: Students explore the history, ethics, and logic of AI—including GANs, prompting, and machine learning—to build an informed, critical perspective on the technology’s societal impact.

2.Practical Application: Participants experiment with both proprietary and open-source workflows. This hands-on phase covers image generation, storytelling, branding, and audiovisual production.

Rather than a mere software course, this Master’s degree focuses on strategic intention. Students learn to navigate rapidly evolving systems, combining tools to enhance their creative practice. Graduates emerge as visionary professionals ready to integrate AI meaningfully, critically, and imaginatively into contemporary design and production.

To whom it is addressed

Graphic Designers & Digital Artists. Professionals looking to integrate AI into their design process, from generating visuals to automating repetitive tasks and enhancing creativity.
Motion Designers & Multimedia Creators. Creatives working in animation, video editing, and interactive media who want to explore AI-generated motion graphics, video synthesis, and AI-driven sound design.
Filmmakers & Video Production Professionals. Directors, producers, and editors aiming to integrate AI at every stage of the filmmaking process: from scriptwriting and storyboarding to real-time VFX and intelligent editing tools.
Branding Professionals. Experts in advertising, branding, and social media content creation who want to use AI to automate campaign assets, generate personalized visuals, and optimize design workflows.

Objectives

Develop Advanced Prompting & Automation Skills

Teach effective prompt engineering, iterative refinement, and automation strategies to help designers generate high-quality, AI-enhanced visuals, animations, and branding assets.

Master AI-Powered Design Tools & Techniques

Equip students with hands-on expertise in AI-driven tools like Midjourney, DALL·E, Photoshop AI, and Runway to enhance creativity and streamline design workflows.

Expand Creative Possibilities Across Multimedia

Enable students to integrate AI into diverse creative fields, including graphic design, motion graphics, and sound design, fostering innovative multimedia applications.

Understand AI Fundamentals, Ethics & Impact

Gain a strong foundation in AI principles while exploring ethical considerations, societal effects, and the broader impact of AI-driven tools. Emphasize fairness, responsible usage, and their role in creative practices.

Prepare for Future Careers in AI-Driven Design

Provide industry-relevant knowledge and hands-on experience to help designers future-proof their careers, positioning them for roles in AI-powered creative industries, agencies, and tech-driven companies.

Study plan

The Online Master in Generative Artificial Intelligence for Creatives lasts 12 months and is made up of a total of 13 courses grouped into 5 modules.

Module 1

Foundations of AI & Machine Learning in creative fields

Courses

ECTS

Welcome to the Master
Historical Background: The Evolution of AI in Creativity

3
Introduction to Generative AI & Machine Learning

3

Module 2

State-of-the-art. AI written tools Trends & Storytelling

Courses

ECTS

Current Artists, Trends & Aesthetics

3
Text Prompting & Advanced AI Techniques

6
Storytelling, Concepts & Narratives

4
Integrate AI into Creative Workflows

4

Module 3

Closed-source AI tools for visual & sound creativity

Courses

ECTS

Generative AI for Imagery & Visual Design

6
Generative AI for Video & Animation

6
Generative AI for Sound & Music

3
Masterclass: IA Character Design

Module 4

Open-source visual AI tools for creatives

Courses

ECTS

Open-Source Generative AI Overview

3
Open-Source large language models

3
Open-Source Image generation, including fine-tuning and guidance

7
Masterclass

Module 5

Final Project & Career Development

Courses

ECTS

Final AI-Enhanced Design Project & Career Strategy

9

Leadership

Experts

Icaro de Abreu

General Manager at Newell & Simon

Mar Canet

Artist, educator, and researcher

Mar Canet

Artist, Educator, and Researcher

Rosemary Lee

Artist, Researcher

Career opportunities

Creative Agencies & Design Studios. AI driving creative designer, art director and copywriter.
Entertainment Studios & Music Production: AI-Assisted Concept Artist Storyboard Designer, or Virtual Production Specialist.
Media & Publishing Companies: Content creator for digital and print media.
Independent & Freelance Careers: AI-Generated Art Entrepreneur, Freelance AI Creative Consultant.
Education: AI & Creativity Educator in art schools and innovation programs. AI Tools Trainer for creative professionals
AI skills to enhance existing careers in graphic design, visual arts, architecture, advertising, and interactive media

Additional Resources

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods

At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:

Pay in full

(with a discount in addition to the 4% discount)

Installments

(0% interest)

Request information

Introduction to the master

To whom it is addressed

Objectives

Develop Advanced Prompting & Automation Skills

Master AI-Powered Design Tools & Techniques

Expand Creative Possibilities Across Multimedia

Understand AI Fundamentals, Ethics & Impact

Prepare for Future Careers in AI-Driven Design

Study plan

Experts

Career opportunities

Additional Resources

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