Embark on a transformative journey of creative discovery with our Online Master in Art Direction. Immerse yourself in the rich history and cultural foundations of art and design, exploring strategic marketing, content strategy, graphic design, illustration, typography, photography, motion graphics, and cutting-edge technologies like Artificial Intelligence and extended realities. Our comprehensive program, guided by industry experts, aims to empower your professional growth, providing the skills needed to craft meaningful and inspiring concepts. Foster critical thinking and innovation as you navigate the dynamic and ever-evolving field of art direction. Unlock endless possibilities and make your mark, equipped with a versatile skill set and a deep understanding of the industry’s nuances.
Moreover, LABASAD offers you the opportunity to learn and apply Artificial Intelligence to boost your career through masterclasses and workshops on AI, integrated into the Master’s programme, with the most up-to-date tools and resources, guided by expert professionals in the field.
Online Master in Art Direction
Introduction to the master
To whom it is addressed
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Creative professionals seeking to specialize in strategic art direction and visual design.
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Individuals with basic knowledge of software and design, aiming to enhance conceptualization and formalization skills.
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Professionals in creative sectors who desire advanced knowledge in graphic design.
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Designers from various backgrounds looking to transition into the field of graphic design.
Objectives
Advanced Skills
Development of advanced technical and conceptual skills for graphic design, including proficiency in specialized software.
Strategic Thinking
Acquisition of strategic thinking abilities for design problem-solving and decision-making.
Find your Creative Space
Find your role inside of a creative team, in creative studios or if in big brands.
Design Leadership
Training in design leadership, project management, and communication skills for successful teamwork and client relations.
Innovative Approach
Encouragement of an innovative approach to design, exploring new trends and technologies in the field.
Sustainability Focus
Promotion of sustainable design practices and understanding of the social and environmental impact of design decisions.
Sociological Knowledge
Ability to analyze society with the aim of studying the possible needs of future generations.
Study plan
The Online Master in Graphic and Art Direction lasts 12 months and is made up of a total of 11 courses grouped into 4 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master.
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Welcome to the Master
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Visual Culture: Critical Perspectives5
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Marketing and Content Strategy5
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Copyrighting in Media2
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AI for Strategy - Module 1
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Branding6
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Graphic Design7
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Illustration5
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Typography5
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AI for Strategy - Module 2
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Set Design5
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Photography5
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Motion Graphics5
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Masterclass
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AI for Strategy - Module 3
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Final Project10
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Introduction to Artificial Intelligence
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AI for Visual Creation
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AI for Writing and Narrative
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AI for Audiovisual Content
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Specialisation Project
Julia Miceli Pitta is a Creative Director, Multidisciplinary Designer and Educator based between London and Barcelona. Working at the intersection of art, design and storytelling, she creates concept-driven identities, design systems and digital experiences that challenge convention while bringing bold ideas to life. With over a decade of experience, she has collaborated with leading studios and brands including BUCK, Koto, Apple, Nike, &Walsh, Netflix and Metalab. Her work focuses on building thoughtful visual systems that balance strategy, culture and craft across both print and digital media. Alongside her practice, Julia is also an educator and mentor, encouraging a more intentional, curious and independent approach to design.
Experts
Career opportunities
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Graphic design studios, Branding and identity design agencies
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Creative or Advertising agencies and marketing firms
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Companies with an in-house design department
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Freelance work in the design industry, Design consultancies
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Publishing houses and media companies
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Web and mobile app development companies
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Fashion and apparel companies
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Media and entertainment industry as visual storytellers or concept artists.
Additional Resources
My experience at LABASAD helped me strengthen both my creative and strategic approach to design. Throughout the Master’s program, I had the opportunity to work on branding, marketing, and visual communication projects that challenged me to think beyond aesthetics and consider the wider impact of design.
After working for four years at an agency, I decided to go freelance and enroll in the Online Master in Art Direction, where learning from independent instructors gave me invaluable insight for my career. The weekly projects gave me the freedom to experiment without client constraints, ultimately boosting confidence in my creative voice and strengthening my portfolio.
The Master’s program challenged me to develop stronger concepts and approach projects with more intention, giving me greater confidence in my creative process. Working on diverse projects helped me refine my own voice while learning how to translate ideas into meaningful visual outcomes. Ultimately, this experience has given me a broader perspective on the role design plays in shaping stories, experiences, and culture
Discovering the multidisciplinary nature of Art Direction at LABASAD broadened my perspective, with courses like Set Design and AI providing highly relevant skills for today’s industry. Furthermore, the personalized feedback from instructors created an encouraging environment to experiment, ultimately strengthening my confidence and strategic thinking for my professional career.
FAQs
What disciplines will I explore during the Master?
The program covers strategic marketing, content strategy, graphic design, illustration, typography, photography, motion graphics, and set design.
Does the program include Artificial Intelligence?
Yes, there is a specific subject on Artificial Intelligence and Extended Realities (VR, AR, XR) to explore how these technologies impact visual aesthetics and traditional design.
What are the admission requirements?
No previous university degree is required. However, applicants must have knowledge of graphic design software. To apply, you must submit your CV and portfolio for evaluation by the Program Director.
What degree do I receive upon completion?
Students receive LABASAD’s proprietary Master’s Degree.
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.
