Online Master in Art Direction

Basic info
Start date
November 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
6
Methodology
Online / Onlive
Leadership
Julia Miceli Pitta
Specialisation in:
Artificial Intelligence
Admission requirements
Knowledge of Graphic Design and Softwares

Introduction to the master

Behind every campaign we remember, there is an art direction decision: what is said, how it looks, and why it connects. This is the exact role that this Online Master in Art Direction in Communication and Artificial Intelligence prepares you to take on, with an approach that is as strategic as it is execution-driven.

 

The program combines analysis, creativity, and real-world production, focusing on:

 

Communication Strategy and Analysis: Understanding the audience and the message before creating a single visual asset.

 

Visual and Typographic Conceptualization: Shaping ideas with graphic design that work seamlessly across any medium or channel.

 

Multi-Format Production: Illustration, photography, motion graphics, and ephemeral spaces applied to ad campaigns.

 

Project Management and Direction: Coordinating teams and production phases just like a Senior Art Director.

 

Generative Artificial Intelligence (AI) is integrated into every module through specialized workshops, accelerating ideation and visual production without compromising the creative judgment of the process.

To whom it is addressed

  • Creative professionals seeking to specialize in strategic art direction and visual design.

  • Individuals with basic knowledge of software and design, aiming to enhance conceptualization and formalization skills.

  • Professionals in creative sectors who desire advanced knowledge in graphic design.

  • Designers from various backgrounds looking to transition into the field of graphic design.

Objectives

Advanced Skills

Development of advanced technical and conceptual skills for graphic design, including proficiency in specialized software.

Strategic Thinking

Acquisition of strategic thinking abilities for design problem-solving and decision-making.

Find your Creative Space

Find your role inside of a creative team, in creative studios or if in big brands.

Design Leadership

Training in design leadership, project management, and communication skills for successful teamwork and client relations.

Innovative Approach

Encouragement of an innovative approach to design, exploring new trends and technologies in the field.

Sustainability Focus

Promotion of sustainable design practices and understanding of the social and environmental impact of design decisions.

Sociological Knowledge

Ability to analyze society with the aim of studying the possible needs of future generations.

Study plan

The Online Master in Graphic and Art Direction lasts 12 months and is made up of a total of 11 courses grouped into 4 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master.

Module 1
Visual Culture and Strategic Thinking
Courses
ECTS
  • Welcome to the Master
  • Visual Culture: Critical Perspectives
    5
  • Marketing and Content Strategy
    5
  • Copyrighting in Media
    2
  • AI for Strategy - Module 1
Module 2
Graphic Design and Communication
Courses
ECTS
  • Branding
    6
  • Graphic Design
    7
  • Illustration
    5
  • Typography
    5
  • AI for Strategy - Module 2
Module 3
Image Making and New Media
Courses
ECTS
  • Set Design
    5
  • Photography
    5
  • Motion Graphics
    5
  • Masterclass
  • AI for Strategy - Module 3
Module 4
Final Project
Courses
ECTS
  • Final Project
    10
Module 5
Elective Module - Specialisation in Creative AI: from Prompt to Project
Courses
ECTS
  • Introduction to Artificial Intelligence
  • AI for Visual Creation
  • AI for Writing and Narrative
  • AI for Audiovisual Content
  • Specialisation Project
Leadership
Julia Miceli Pitta

Julia Miceli Pitta is a Creative Director, Multidisciplinary Designer and Educator based between London and Barcelona. Working at the intersection of art, design and storytelling, she creates concept-driven identities, design systems and digital experiences that challenge convention while bringing bold ideas to life. With over a decade of experience, she has collaborated with leading studios and brands including BUCK, Koto, Apple, Nike, &Walsh, Netflix and Metalab. Her work focuses on building thoughtful visual systems that balance strategy, culture and craft across both print and digital media. Alongside her practice, Julia is also an educator and mentor, encouraging a more intentional, curious and independent approach to design. 

Career opportunities

  • Graphic design studios, Branding and identity design agencies

  • Creative or Advertising agencies and marketing firms

  • Companies with an in-house design department

  • Freelance work in the design industry, Design consultancies

  • Publishing houses and media companies

  • Web and mobile app development companies

  • Fashion and apparel companies

  • Media and entertainment industry as visual storytellers or concept artists.

Additional Resources

Student Opinions
Asia Somma

My experience at LABASAD helped me strengthen both my creative and strategic approach to design. Throughout the Master’s program, I had the opportunity to work on branding, marketing, and visual communication projects that challenged me to think beyond aesthetics and consider the wider impact of design.

Christina Søndergård
Website Linkedin

After working for four years at an agency, I decided to go freelance and enroll in the Online Master in Art Direction, where learning from independent instructors gave me invaluable insight for my career. The weekly projects gave me the freedom to experiment without client constraints, ultimately boosting confidence in my creative voice and strengthening my portfolio.

Anne Koning
Instagram

The Master’s program challenged me to develop stronger concepts and approach projects with more intention, giving me greater confidence in my creative process. Working on diverse projects helped me refine my own voice while learning how to translate ideas into meaningful visual outcomes. Ultimately, this experience has given me a broader perspective on the role design plays in shaping stories, experiences, and culture

Annika Steinbauer
Instagram

Discovering the multidisciplinary nature of Art Direction at LABASAD broadened my perspective, with courses like Set Design and AI providing highly relevant skills for today’s industry. Furthermore, the personalized feedback from instructors created an encouraging environment to experiment, ultimately strengthening my confidence and strategic thinking for my professional career.

FAQs

What disciplines will I explore during the Master?

The program covers strategic marketing, content strategy, graphic design, illustration, typography, photography, motion graphics, and set design.

Does the program include Artificial Intelligence?

Yes, there is a specific subject on Artificial Intelligence and Extended Realities (VR, AR, XR) to explore how these technologies impact visual aesthetics and traditional design.

What are the admission requirements?

No previous university degree is required. However, applicants must have knowledge of graphic design software. To apply, you must submit your CV and portfolio for evaluation by the Program Director.

What degree do I receive upon completion?

Students receive LABASAD’s proprietary Master’s Degree.

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

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Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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