5 AI tools you can’t miss
At LABASAD, we know that technology doesn’t replace talent, it reinforces and empowers creativity.
Artificial Intelligence has ceased to be a tool of the future and has become an essential asset for designers, content creators, and visual strategists, among others.
With AI, it’s not about working less, but about going further by integrating different tools into our workflows. Today, we’ve selected five tools that are helping to unlock creative processes and explore new visual languages.
Imagine having an assistant that has read all your references, notes, and briefings. Google has created NotebookLM to help us connect ideas. It’s not just a chatbot, it’s an analytical tool that synthesises complex information from your own documents, allowing you to generate scripts, project structures, or creative concepts based exclusively on your trusted sources.
Video and imagery will never be the same again. Sora, by OpenAI, has demonstrated its ability to transform simple lines of text into cinematic scenes and hyper-realistic images. For art directors and content creators, this means the ability to prototype entire worlds and visual narratives in a matter of seconds.
If your thing is experimenting with Google’s most advanced models, like Gemini, you have to try AI Studio. It is a fast and flexible tool for prototyping ideas that use generative AI. Ideal for those hybrid profiles looking to integrate intelligent workflows into their design and development processes.
Sometimes, explaining an idea visually is the greatest challenge. Napkin AI transforms your texts and reflections into impeccable schemes, diagrams, and data visualisations. It is the ultimate tool for presentations and projects where visual clarity makes the difference between a “yes” and a “maybe”.
The creation of avatars and video translation with perfect lip and facial sync has reached an incredibly high level. HeyGen allows you to generate explanatory videos or social media content using digital avatars with great naturalness. A well-resolved solution for those short on time or budget who want to achieve high-quality video production without the need for large film sets.
Beyond the fascination with the new, the real value of these tools appears when we pass them through the filter of our own judgement. AI can give us speed or suggest different paths, but the meaning, the sensitivity, and the final decision, why a specific colour, shape, strategy, or photograph communicates what we are looking for, remain the criteria of the creative.
If you also want to lead the change into this new era, discover all our Masters with AI specialisations.