Online Master in Editorial and Advertising Illustration

Basic info
Start date
November 2026
Credits
60
Places
25
Language
English
Duration
12 months
Editions
6
Methodology
Online / Onlive
Leadership
Bárbara Malagoli
Specialisation in:
Artificial Intelligence
Admission requirements
Knowledge or previous experience in illustration

Introduction to the master

An illustration made for a magazine spread and one made for an ad campaign rarely follow the same brief, one has to hold a reader’s attention page by page, the other has seconds to land a message or create a compelling story.

 

The Online Master in Editorial and Advertising Illustration trains professionals who master both fields, with a focus on:

 

Editorial illustration: characteristics, formats and typologies of press and publishing projects.

 

Advertising illustration: conceptualisation and execution for campaigns and commercial briefs.

 

Personal artistic language: developing a distinct visual voice as a professional signature, while building a strong personal brand.

 

Visual and narrative storytelling: critical analysis of illustration as a communication tool.

 

The programme integrates Artificial Intelligence through dedicated masterclasses and workshops, with the most up-to-date tools and resources guided by expert professionals in the field.

To whom it is addressed

  • Graduates in Design, Advertising, Graphic Arts and Fine Arts who have completed their studies and are looking to broaden their specialised training in illustration.

  • Professionals in the sector without specific qualifications who can accredit professional experience and who aim to specialise in the illustration sector.

Objectives

Conceptual Approach

Analyse the conceptual approach to an illustration project: how to create images based on ideas.

Unique Creative Language

Enhance artistic skills and define a unique creative language.

Tools

Deepen understanding of visual narratives, artistic techniques, and current illustration formats.

Process

Gain knowledge of the resources and tools necessary to tackle an illustration project: from conceptualization to materialization of the artwork.

Broad Vision

Acquire a comprehensive view of the professional market in contemporary illustration, applied to both editorial and advertising realms.

Professional Sector

Connect with active illustration professionals. Explore industry opportunities and prepare for market entry.

Professional empowerment

Gain hands-on experience in the entire commercial project process, from initial decisions to final production quality control.

Study plan

The Online Master in Editorial and Advertising lasts 12 months and is made up of a total of 14 courses grouped into 5 modules. Throughout the Master, 4 masterclasses will be held to delve into cross-cutting content applicable to your profession. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Bárbara Malagoli.

Module 1
The Illustrator as a Creator of Images and Narratives
Courses
ECTS
  • Welcome to the Master
  • Visual Narratives
    5
  • Experimental Illustration
    5
  • Visual Thinking and Inspiration: From Abstraction to Image
    3
  • Creativity and Personal Style
    5
  • Masterclass: The importance of the creative process
Module 2
Editorial Illustration
Courses
ECTS
  • Illustrated typography and lettering
    5
  • Illustration in Press/Editorial
    4
  • Masterclass: Bringing Characters to Life
  • Research and Concept Development
    3
  • The Art of Character Development in Illustration
    3
Module 3
Advertising Illustration
Courses
ECTS
  • Creative Process in Advertising
    4
  • Illustration for Advertising Projects
    3
  • Masterclass: Art Direction in visual storytelling
Module 4
The Illustrator in the Job Market
Courses
ECTS
  • The Business of Illustration: Portfolios
    4
  • Digital Advertising and Social Media
    4
  • Freelancing and Self-Promotion
    4
  • Masterclass: Artifical Intelligence and Illustration
Module 5
Master's Final Project
Courses
ECTS
  • Master's Final Project
    8
Module 6
Elective Module - Specialisation in Creative AI: from Prompt to Project
Courses
ECTS
  • Introduction to Artificial Intelligence
  • AI for Visual Creation
  • AI for Writing and Narrative
  • AI for Audiovisual Content
  • Specialisation Project
Leadership
Bárbara Malagoli

Brazilian multidisciplinary artist focused on Illustration and Visual Arts based in London-UK. She has been working as an independent professional with studios and clients in a wide range of projects, as an Illustrator, graphic designer, and creative director. Her work is all about compositions, shapes, vibrant textures and bold colors.

Career opportunities

  • Serve as a freelance illustrator for clients in the advertising and/or publishing industry.

  • Undertake art direction roles within advertising agencies, graphic design firms, or animation studios.

  • Assume creative leadership positions in illustration projects within the advertising and/or publishing sector.

Additional Resources

FAQs

What subjects are covered in the study plan?

The curriculum is divided into 5 modules covering areas such as visual narratives, experimental illustration, editorial illustration (press), advertising illustration, and character development.

Does the program include training in Artificial Intelligence?

Yes, the Master includes a specific Masterclass on Artificial Intelligence and Illustration.

What are the admission requirements?

No previous university degree is required. However, you must have previous knowledge or experience in illustration. You must submit your CV and portfolio for evaluation by the Program Director.

What degree is awarded upon completion?

Students receive LABASAD’s proprietary Master’s Degree.

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods
At LABASAD, we analyze each individual case to offer you the best payment and financing options, allowing you to invest in this Master’s degree with maximum flexibility. You can choose one of the following two payment methods:
Pay in full
(with a discount in addition to the 4% discount)
Installments
(0% interest)

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Gracias por tu interés, este es un primer paso a un gran cambio, te contamos cómo seguiremos:

Programa una llamada/meet para conocernos un poco mejor (tus objetivos, qué has hecho hasta ahora, cómo te puede ayudar el Máster o Curso, etc.).

Probablemente te pidamos que nos mandes un portfolio y/o un currículum y con todo ello, el/la Director/a del Máster o Curso podrá valorar tu candidatura

En pocos días de recibir toda la información nos pondremos en contacto contigo, seguro que con buenas noticias.

Y si todo está bien, solo faltará matricularte y … ¡Bienvenido/a a LABASAD!

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