AI and Creativity: from fears to opportunities

These fears are understandable. Technology is advancing fast and is transforming the way creative industries work. But the reality is this: the best way to overcome fear is to upskill, keep learning, and learn to direct these tools instead of fearing them.

At LABASAD, our stance is clear: all our Masters include a specialisation in Artificial Intelligence applied to each discipline, so our students learn to master the technology and turn it into an ally.

1. “AI is going to take my job”
AI can automate repetitive tasks, but it cannot replace your creativity, your aesthetic judgement, or your ability to connect with people.

2. “My clients won’t need me anymore”
Clients may use AI tools to generate quick ideas, but they will still need professionals to provide strategy, coherence, and creative direction.

3. “I’ll be left behind if I don’t use it”
Here’s the truth: AI won’t replace creatives — but it can replace those who don’t know how to use it.

4. “I don’t understand how to apply it to my field”
That’s why it’s essential to train in an academic environment that teaches you to apply AI in a practical and strategic way within your specific discipline.

Instead of seeing AI as an enemy, we should see it as a creative co-pilot. An ally that helps us work faster, explore new ideas, and take creativity to another level.

At LABASAD, we’ve designed our Online Masters to meet this challenge. All of them include a specialisation in Artificial Intelligence adapted to each discipline: from graphic design, illustration and branding to photography, interior design, UX/UI and motion graphics.

This way, our students don’t just learn how to use tools such as MidJourney, DALL·E, Runway or ChatGPT. They understand how to integrate them into real projects, developing a strategic vision that turns them into professionals ready to lead the transformation.

1. Will AI replace designers and creatives?
No. AI generates outputs, but it lacks judgement, strategy, and cultural sensitivity. Creatives will remain essential.

2. What value does a creative bring if AI does part of the work?
The value lies in art direction, strategic vision, and the ability to connect emotionally with people.

3. Is it worth upskilling in AI if I already have experience in design or branding?
Yes. Creative experience + mastery of AI is the most in-demand combination in today’s job market.

4. Is it difficult to learn how to use these tools?
No. With guided training and practical projects, in just a few weeks you can integrate AI into your creative processes.

5. What happens if I don’t adapt to AI?
The risk is not that AI will replace you, but that other creatives who master it will take your place in the market.

Creativity is not under threat — it is evolving. Artificial Intelligence is the engine of a change that is already here. The best way to face it is not with fear, but with preparation.

At LABASAD, we give you the tools and knowledge to make AI your ally and to become the creative who leads the future.

✨ AI doesn’t replace your talent — it amplifies it.

Artificial Intelligence is here. At LABASAD, it is the great opportunity to multiply your success.

👉 Request more information by sending us an email at [email protected]