LABASAD presents the masterclass “Power Your Creativity with Generative AI”, delivered in Spanish by Camilo Güell — a Chilean publicist, creative director, and head of LABASAD’s new Online Master’s in Artificial Intelligence for Creative Industries. In this session, Camilo invites us to explore how generative AI is reshaping the creative landscape, unlocking new opportunities for professionals who make a living from their ideas and talent.Drawing from his experience leading global projects and educating the next generation of creatives, Camilo will share a realistic yet optimistic view of AI’s role in our industries. Together, we will reflect on whether AI is merely “another tool” or the beginning of a true creative revolution. We will examine its impact from a strategic, critical, and creative perspective, focusing on how to harness its full potential while preserving what makes human creativity unique.
Camilo Güell is an advertiser with over a decade of experience at agencies such as DDB, BBDO, McCann, and Havas. He is currently Creative Director at Roman Klis (Berlin), leading global brand projects. His work has earned more than ten international awards, including the German Design Awards, Effie Latam, and Cannes Lions. He has taught the first undergraduate course on AI in Chile and advises agencies and universities across Latin America and Europe on integrating AI into creative processes in a strategic way.
