Masterclass
29/07/2025 - 6 PM (Barcelona Time)
Masterclass: Illustration: self-expression vs. commercial success
LABASAD presents the Masterclass “Illustration: self-expression vs. commercial success” with Jun Ioneda, Brazilian illustrator and visual artist, and lecturer on the Online Master in Editorial and Advertising Illustration at LABASAD. In this session, Jun invites us to reflect on a constant dilemma in the minds of many illustrators: should they follow market demands or prioritise personal expression as artists? Drawing on his professional journey, he will share insights and experiences on how he has navigated between both approaches.
Jun Ioneda’s work blends science fiction, fantasy, queer themes, and Japanese influences. Over more than ten years, he has collaborated with brands such as McDonald’s, Spotify, and MTV, and has led projects both independently and as the head of his studio, BARCA. In addition to his artistic practice, he teaches on design and illustration programmes, sharing his experience and vision with new generations of creatives.
