Gonzalo Golpe publishes ‘When the wind’ using A.I.

Today we want to talk about When The Wind, a project by Gonzalo Golpe, who has taken artificial intelligence to another level. Golpe does not define his work as a photobook because the AI he has used lacks ethics and only guides those instructions he sends it to make images. All of them have been generated with the to the power of computer science and the author defines them as synthetic images, since they are created from images and previous metadata associated with the instructions laid out by other users.

“Defining these types of image can be complex, I don’t even know if I fully understand it, but it must be clear that they are not the product of a “collagera” machine, there is no visual persistence of the images that served as seed.”

Gonzalo is one of our professors in LABASAD’s Master Online en Nuevas Narrativas Audiovisuales. He has a degree in Hispanic Philology, a diploma in Text Editing and Publishing from the University of Deusto, and is a specialist in desktop publishing and graphic production.

The difference with Gonzalo Golpe’s work is that it has been one of the first books in the world in which Dalle-2 Artificial Intelligence has been used as the main tool to generate the images within the project.


Gonzalo has always been interested in self-publishing, language and photographic narrative. Although his work has been developed mainly in the art book world, he has also participated in the development of digital applications, author websites and curated exhibition projects.


Golpe’s project, launched on June 5, wants to show the world a synaesthetic visual discourse in a context of sadness. It is an extraordinary semiotic and sinister work with a halo of melancholy using the fluorine tones that characterize this type of model. He lays out the story of a dystopian fable where he seeks to stimulate the viewer to observe the fears of our society and question the way we use technology.


Using the structure of a classic post-apocalyptic science fiction narrative, Gonzalo makes use of artificial intelligence to generate images through prompts for the creation of his melancholic, mysterious and subtle work, in which the images are edited and sequenced with a musical sense of visual composition.

“I was confronted with hundreds, maybe thousands of images and had to finally reduce them to less than sixty. I was clear about what I was looking for and it was not only with my eyes that I recognized it, I tried to listen to those images, to feel their abandonment…”

In Gonzalo Golpe’s work, he wants to convey the feeling of sadness and abandonment.

The author is in favor of this technology, treating it as a tool, although he reminds us that both imagination and poetry are elements that cannot be found in AI but come from the most intimate and intrinsic thought of the artist himself, where he wants to display what he cares about most. Subsequently, the fact that Gonzalo Golpe typed the instructions and parameters for everything he wanted in his project through DALL-E 2 himself, makes When The Wild a professionally-recognised piece of literary work with authentic authorship.

As explained in the interview with, Golpe emphasizes that AI:


“AI is not intelligent in human terms, it does not have the ability to imagine.” “We are superior to machines in facets in which they will hardly ever catch up with us: such as abstract thoughts, creativity, imagination…”


Likewise, the artist believes that it is extremely necessary to create legislative controls around these super-powered AI-powered tools, capable of identifying those images that have been created by AI.

“Not understanding what is involved in calling these synthetic images ‘photographs’ is dangerous.”

The fact that this type of program has been trained by photographs, most of which are copyrighted, has led one of the most popular photo agencies, Getty Images, to denounce the company that owns the generative AI for infringing the intellectual property rights of millions of copyrighted images.

“We should expect more from those who make decisions about the use of this technology, we should demand it. This requires awareness, expertise, reflection, that’s for sure.”

And you, what do you think about Artificial Intelligence? Surely it has a promising future in store for us! If you want to learn with professionals like Gonzalo and want to know more information about the Máster Online en Nuevas Narrativas Audiovisuales, you can check this link or send an email to [email protected] and we will be happy to assist you.