From creative curiosity to strategic branding: Ikerne Bravo’s professional journey

From a young age, she was especially drawn to painting, an interest that led her to study an Arts Baccalaureate. Over time, this creative curiosity evolved into a growing interest in visual communication and graphic design. During this period, she began researching graphic design projects, particularly geometric and abstract posters, which sparked a deeper curiosity about the discipline.

When she started her Degree in Graphic Design, this interest became even clearer and she gradually began to define the direction she wanted her professional profile to take. The subject of Visual Identity played a particularly important role, as it helped her understand brand design from a strategic and conceptual perspective, beyond purely aesthetic considerations. By the end of her degree, she was certain that she wanted to develop her career in the field of branding.

With the aim of specialising and strengthening her profile, Ikerne decided to enrol in LABASAD’s Máster Online en Challenging Branding, keeping its original name as part of its identity. This stage allowed her to deepen her understanding of brand strategy and to fully grasp the complete branding process, from analysis and strategic definition to development and activation. This learning experience was key in understanding the meaning, coherence and decision-making behind any branding project.

One of the experiences she enjoyed most during the master’s was the subject of Verbal Identity, which offered her a new perspective by exploring the role of language in brand building and its ability to create real connections with people.

Throughout the programme, she worked on various projects, including the creation and design of the visual identity for the fictional chocolate brand Goxoa, her Final Master’s Project, Nosterra (developed together with the Supernenas team), and Oeno, a project focused on visual identity and packaging design.

On both a personal and professional level, the master’s marked a turning point in her career. It helped her consolidate knowledge, gain confidence and develop professional judgement. As a result of this training, she joined TACTICCO Brandpartners, where she continues to learn and grow professionally within the sector.

In her day-to-day work, she is generally involved in brand activation projects, allowing her to apply many of the skills and insights acquired during the master’s while continuing to develop her professional abilities.

Ikerne Bravo’s journey highlights the importance of specialised training for those looking to orient their careers towards design and branding from a strategic and holistic perspective, understanding not only the final outcome but also the process and decisions that shape a coherent and meaningful brand.

If you are looking to take the next step in your career and train in design from a practical and strategic perspective, discover our Online Master’s programmes at labasad.com or contact us at [email protected].

The next intake begins in May, don’t miss out on your place. 🚀