Online Master in Principles of Graphic Design

Introduction to the master

Learn the visual, conceptual, and technical skills required to become an effective graphic designer and visual communicator in today’s ever-evolving creative industry. This course will develop your skills and knowledge across creative ideation, typography, brand identity, motion, editorial, and web design while encouraging you to think conceptually and experiment with various techniques and processes to develop your own creative voice. Delivered by a specialist group of creative professionals, the course offers a syllabus that reflects the current industry, providing students with expert insights and hands-on experience across a wide variety of creative career paths in design and visual communication. Moreover, LABASAD offers you the opportunity to learn and apply Artificial Intelligence to boost your career through masterclasses and workshops on AI, integrated into the Master’s programme, with the most up-to-date tools and resources, guided by expert professionals in the field.

To whom it is addressed

Aspiring graphic designers and visual communicators eager to develop the necessary skills for today's professional landscape.
Students and recent graduates aspiring to refine their graphic design skills or transition into the field professionally.
Professionals in creative sectors aiming to either change careers or broaden their knowledge in graphic design and visual communication.
Individuals interested in exploring various creative paths to determine which areas of the industry most appeal to them.

Objectives

Core Skills

Learn and develop the fundamental skills required to become an effective designer and visual communicator in today's dynamic industry.

Creative Thinking

Learn the importance of conceptual thinking, visual storytelling and problem-solving in today’s creative industry.

Industry Insights

Gain firsthand knowledge from industry professionals actively shaping today's creative landscape.

Find your Creative Voice

Develop your unique creative voice and identify areas of the creative industry that interest you.

Portfolio Development

Build a versatile portfolio that demonstrates your new skills in graphic design and visual communication.

Career Readiness

Prepare yourself for roles in the contemporary creative industry through relevant projects, developing practical skills, and attending informative lectures.

Study Plan

The Online Master in Principles of Graphic Design lasts 12 months and is made up of a total of 13 courses grouped into 5 modules. Across the modules, you will learn to use industry-standard tools and develop the essential skills all designers need today.

Each module takes a concept-first approach, highlighting the designer’s role as a visual storyteller. You will learn to think and create like a visual communicator while exploring how these skills apply across different areas of the creative industry.

The first two modules focus on foundational skills, which you will then put into practice through a range of creative tasks and briefs. By the end of the program, you will confidently complete your master’s projects – key pieces that will form a professional portfolio showcasing your skills, creativity, and way of thinking.

Module 1

Design Fundamentals

Courses

ECTS

Welcome to the Master
Design Contexts & Communicating Visually

4
Software Foundations: Photoshop

2
Software Foundations: Illustrator

4
Design Fundamentals

5
Ideation & Creative Problem Solving

2

Module 2

Type & Image

Courses

ECTS

Typography

5
Imagemaking

5
Type & Image

5

Module 3

Branding & Identity

Courses

ECTS

Branding & Identity

4
Project 01: Branding & Identity

8

Module 4

Editorial Design

Courses

ECTS

Software Foundations : InDesign

4
Editorial Design

4
Project 02: Editorial Design

8

Module 5

Interactive Design & Professional Practice

Courses

ECTS

Workshop. Motion Design
Workshop. AI & Design
Workshop. Web Design
Workshop. Professional Practice

Module 6

Elective Module - Specialisation in Creative AI: from Prompt to Project

Courses

ECTS

Introduction to Artificial Intelligence
AI for Visual Creation
AI for Writing and Narrative
AI for Audiovisual Content
Specialisation Project

Leadership

Will Knight

Will Knight is a freelance Art Director based in London. He previously led the creative team at It’s Nice That, an award-winning platform dedicated to inspiring the global creative community. His work includes projects for clients such as Apple, Spotify, Google, Newcastle United and Universal Music.

Experts

Alice Pomfret

Art Director at A Design Practice

Chani Wisdom

Graphic Designer

Elsa Chiao

Independent Art & Design Director

Eva Yarza

Creative Director at Yarza Twins

Fer Cozzi

Type Designer

Gianluca Alla

Creative Director and Designer at agof

Karl Toomey

Creative Director

Lucy Grimes

Lead Designer at Studio Harmony

Marta Yarza

Creative Director at Yarza Twins

Mateusz Napieralski

Designer, Illustrator & Art Director

Raissa Pardini

Art Director & Designer

Career opportunities

Graphic design studios
Graphic design department inside advertising agencies
Graphic designer for companies with an in-house design department
Creators who want to expand their tools and portfolios

Degree

LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.

Price and payment methods

At LABASAD, we analyse each individual profile in order to offer the best payment options and so that we can make the payment process as easy as possible for our students.

Pay in full

(with a discount in addition to the 4% discount)

Installments

(0% interest)

Request information

Introduction to the master

To whom it is addressed

Objectives

Core Skills

Creative Thinking

Industry Insights

Find your Creative Voice

Portfolio Development

Career Readiness

Study Plan

Experts

Career opportunities

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