Ana Rita Sousa

Ana Rita is a Senior Art Director and Creative Lead based in Amsterdam, currently working at adidas. With over 12 years of experience, she helps brands refine their cultural and artistic relevance, focusing on crafting narratives that foster authentic and inclusive connections, particularly with women and female-identifying audiences. She believes in creating selfless environments and collaborations, promoting space where she facilitates and guides others, allowing creative practices to unfold smoothly and inspiringly.